Survey Methodology (Paperback)

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

Updated explanations of sampling frame issues for mobile telephone and web surveys

New scientific insight on the relationship between nonresponse rates and nonresponse errors

Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues

The latest research findings on effective questionnaire development techniques

The addition of 50percent more exercises at the end of each chapter, illustrating basic principles of survey design

An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.