১০% ইনস্ট্যান্ট ক্যাশব্যাক পুরো জানুয়ারি মাসজুড়ে বই ও পণ্যে বিকাশে মাত্র ৬০০৳+ পেমেন্টে সর্বোচ্চ ১০০৳ পর্যন্ত! পুরো ক্যাম্পেইনে ক্যাশব্যাক পাবেন ১৫০৳ পর্যন্ত!*
আরো দেখুন
১০% ইনস্ট্যান্ট ক্যাশব্যাক পুরো জানুয়ারি মাসজুড়ে বই ও পণ্যে বিকাশে মাত্র ৬০০৳+ পেমেন্টে সর্বোচ্চ ১০০৳ পর্যন্ত! পুরো ক্যাম্পেইনে ক্যাশব্যাক পাবেন ১৫০৳ পর্যন্ত!*
অনলাইন বাণিজ্য মেলায় আপনার পছন্দের পণ্যে ৭৫% পর্যন্ত ছাড়! বছরের শুরুতেই সেরা ডিল, রকমারি অনলাইন বাণিজ্য মেলা, ২০২৬
বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।
Start by understanding how your mind influences your money and investment decisions. The Behavioral Finance Way is a simple and practical guide for Indian investors who know the basics of investing but often let emotions like fear and greed take control of their financial mindset. Written by Dr. Meghna Dangi, a Chartered Accountant and PhD in Behavioral Finance, this book explores how investor psychology and cognitive biases like overconfidence or herd mentality can lead to poor financial decisions—and how to avoid them.
In this book, you’ll discover:
– 11 common mental mistakes such as loss aversion, confirmation bias, and anchoring that can hurt your investment returns.
– 6 types of investors to help you understand your own behavior and emotional triggers in the stock market.
– Easy strategies rooted in behavioral economics to stay calm and make smart choices during market volatility.
– Insights tailored for women investors looking to build long-term wealth and financial independence.
– New ways to design your portfolio by aligning it with your unique risk perception and money mindset.
Who is this book for?
Whether you're a retail investor, finance enthusiast, or just beginning your stock market journey, this book will help you avoid common investment mistakes, control emotional investing, and stay focused on long-term wealth creation even when markets are uncertain.
Why this book is different:
Unlike most books on behavioral finance that focus on Western markets, this one is written specifically for Indian investors. It includes relatable real-world examples, easy-to-understand insights, and culturally relevant advice suited for today’s Indian financial landscape.
Dr. Meghna Dangi is a Chartered Accountant, Cost Accountant, and a PhD in Behavioral Finance with nearly two decades of distinguished experience across academia and the corporate world. She currently serves as Senior Vice President at Haardik Nayak Wealth Management, where she brings her deep financial expertise into practice. As an accomplished professor, mentor, and researcher, Dr. Dangi has significantly contributed to the fields of finance and education. Her research in Behavioral Finance has been widely published in reputed journals and presented at prestigious national and international conferences. She is known for integrating real-world insights into the classroom, offering students a rich, experiential learning environment.
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