Verbatim

Founded in 1969 as Information Terminals Corp. and later renamed, Verbatim is a global leader in data storage technology, renowned for pioneering floppy disks, optical media (CD/DVD/Blu-ray), and flash storage. As part of Mitsubishi Chemical Group, they also offer LED lighting, computer peripherals, and gaming accessories, focusing on high-quality, reliable solutions for daily work and life.Core Components of Verbatim's History & Mission:Legacy & Evolution: Started in Mountain View, California, by Reid Anderson, the company played a crucial role in early product development and commercialization of new storage technologies, becoming a global leader in data storage solutions.Brand Evolution (2024): As of June 2024, Verbatim is adopting a new coral-red logo featuring a modern "vision" symbol (interpreting "wings") to reflect energy, alongside the tagline "Anywhere. Everyday.".Core Values: The company emphasizes trust, ethics, sustainability, and quality control, leveraging R&D from Mitsubishi Chemical to deliver high-performance products.Product Portfolio: Beyond storage (SSDs, USBs, memory cards), Verbatim expanded into lighting, 3D printing filaments, and mobility accessories like chargers and hubs